Upon return to the East Coast the film was shown at the Stamford beautifully renovated Avalon movie theatre in Connecticut.
After Connecticut, Aviva spent her time in New York, promoting Rosenwald before its opening on August 16th at Landmark’s Sunshine theatre by attending various preview screenings and giving talks throughout the area.
After a screening of the film at the Jewish Community Center of Manhattan, Dr. Annete Insdorf held a discussion with filmmaker, Aviva Kempner and interviewee Elizabeth Varet (Julius Rosenwald’s granddaughter) on August 11th.
Elizabeth Varet (Julius Rosenwald’s granddaughter) in front of the Old Broadway Synagogue in Harlem
During trip Aviva and Elizabeth talked about the film at the historic Old Broadway Synagogue in Harlem. Although the building has undergone several renovations, it is still in need of more. You can help the Synagogue by donating here.
Today, August 12th, would have been Julius Rosenwald’s 151st birthday, and coincidentally The Rosenwald Schools production received a “gift” today from the National Center for Jewish Film: some moving images of J.R. we hadn’t seen before in a 1914 film about the Agro-Joint, a program supported by Rosenwald that economically empowered Jews who were facing discrimination in Russia and other countries.
It was on this day in 1912 that Rosenwald first started becoming a prominent philanthropist. On his birthday of that year, he announced gifts totaling $687,500 to various Chicago institutions (the West Side Charities, the University of Chicago, a social workers “Country Club”) in a move that was reported on in newspapers across the country, including the two New York papers pictured below.
1. Front page, New-York Tribune, Aug 12, 1912, LOC
2. Page 7, The Sun, Aug 13, 1912, LOC
As part of his birthday gifts, J.R. also made a $25,000 donation to Tuskegee Institute for Booker T. Washington to disburse as he saw fit. That money ended up going towards the pilot program for the Rosenwald Schools, a school-building program that would last until 1930 and result in over 5,000 rural schools for African American chidren.
At the outset of his career as a philanthropist (which began, unlike some other notable figures, while he was still heavily involved with Sears operations) Rosenwald seems to already have the clear philosophy of giving that would govern his philanthropy until he died. As he says in The Sun article above: “I do not believe in the practice of giving money away after death. I believe in seeing the money that is not necessary being used for the help and betterment of others. It is a great satisfaction… We should give while we live and not when we are gone.”
Aviva Kempner took a trip to California during late July and early August to promote Rosenwald, screening the film at various theaters throughout the area to many wonderful crowds.
First, a preview screening of Rosenwald was held at the Museum of Tolerance in Los Angeles, CA on July 27th where it was warmly received in a packed house. The event was held in collaboration with the NAACP Hollywood Bureau and TheWrap. After the show, Sharon Waxman, journalist and founder of TheWrap, interviewed the director Aviva Kempner. Among those in the audience were actor Shelly Berman, who has a brief appearance in the film and director Arthur Hiller, former president of the Academy of Motion Picture Arts and Sciences, with his family.
Pictured: Sharon Waxman (left) and Aviva Kempner (right)
On July 31st, Aviva Kempner returned to the Castro Theatre in San Francisco to screen her fourth film at the wonderful San Francisco Jewish Film Festival. Started as the first Jewish Film Festival in the world in 1980, the festival has gone on for over 35 years, where it has continued to be one of the largest Jewish film festivals.
In 2009, Aviva Kempner was awarded the Freedom of Expression Award from the San Francisco Film Festival for her work on Yoo-Hoo, Mrs. Goldberg!
After the screening of Rosenwald, Aviva Kempner and Julius Rosenwald’s grandson, Peter Ascoli, were welcomed to the stage to answer questions by a standing ovation. In the audience were a dozen West Coast members of the Rosenwald family who enthusiastically embraced the movie.
The Marquee of the Castro Theatre in San Francisco
After the screening at the San Francisco Film Festival, on August 2nd Aviva headed over to the Official screening of Rosenwald for the Academy of Motion Picture Arts and Sciences at the Samuel Goldwyn Theater in Beverly Hills. The screening was followed by a Q&A with Aviva, moderated by Patt Morrison (LA Times). Among Academy members was Kempner’s favorite European actor, Armin Mueller Stahl.
The following day, Aviva attended a preview screening of the film for Reel Talk at the Landmark Theater in Los Angeles. The screening was also followed by a Q&A- moderated by Reel Talk host, Stephen Farber. Kempner’s favorite American actor, Ed Asner in the audience.
Aviva Kempner was joined by Elizabeth Varet and Ed Asner
July 15th- The NAACP holds their 106th National Convention in Philadelphia, PA. It was an honor to have a special screening of Rosenwald for convention attendees, only hours after President Obama spoke at the convention. Board member and rabbi David Saperstein, former NAACP chair Julian Bond, and Aviva Kempner appeared on a panel after the screening. Many members of the audience were reminiscing about attending the Rosenwald Schools. Convention attendees might have recognized a familiar face in the film, as an interview with former NAACP head, Ben Jealous, is shown. The film also contains interviews with many prominent African American figures and activists.
Pictured (left to right): Rabi David Saperstein, Julian Bond, and Aviva Kempner
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